ICP premiered their western at the Fillmore Detroit Friday night
Big Money Rustlas is a follow-up to the band's 2000 70's gangster film Big Money Hustlas, which sold more than 100,000 copies despite being a direct-to-DVD release.
The film, directed by Paul Andresen, was shot in California in 2009 on a $1.5 million budget. ICP is currently looking to sign a distribution deal and hope to show it in some theaters before releasing it on DVD later this year.
The band and it's Psychopathic Records label wanted to show the film to their loyal fans, the Juggalos, before everyone else and chose to show the film in their hometown of Detroit.
Friday night saw a crowd of around 2,000 line up for several blocks in the bitter cold to see the film. The premiere itself was about a hour behind schedule leaving fans shivering, restless and chanting, "Let me in, let me in!" amidst the usual Juggalo rallying cry, "Family, family!"
With spotlights shining in front of the Fillmore and a rolled out red carpet, limo after limo carrying various Psychopathic artists and actors with roles in the film pulled up to the front for photo and interview opportunities with the gathered paparazzi.
ICP were the last to arrive with Violent J decked out in a blue sport coat and jeans and Shaggy 2 Dope in a pimping black and white fur coat accessorized by a bling studded cane.
"We're bringing Hollywood to Detroit tonight. The diamond rain is coming down on the Fillmore. We've been waiting 10 years for this!" exclaimed Violent J on the red carpet.
After finally getting the crowd inside the venue, the band, along with the rest of the Psychopathic family, took the stage to introduce the film. The band also took a moment to welcome long time record producer Mike E. Clark as a "Don" in their label giving him a official hatchetman chain.
During the showing of Big Money Rustlas the mood inside the venue was more like a concert as fans cheered, whooped and yelled along with the action. It was obvious that the band spent a great deal of time on the film, which is a hilarious spin on the Old West.
The film features a number of cameos from wrestlers Sabu and Jimmy Hart to the band Kottonmouth Kings and Vanilla Ice as well as a number of special celebrity roles including wrestler Scott Hall, adult film actor Ron Jeremy and actor Jason Mewes.
After the premiere, fans once again braved the cold to make the trip over to St. Andrew's Hall for a after party that saw performances from popular Detroit artists Paradime and Prozak and Psychopathic artists Mike E. Clark and DJ Clay.
The evening ended with a rare joint perfomance from Psychopathic artists Blaze and ABK, who over the years have made a number of songs together. Their set included a number of fan favorites including Hood Rat, Shot Gun and Thug 4 Life.
Despite the many hours spent at the premiere, the crowd was still full of energy singing along with every verse.
Throughout the after party the bands and actors roamed the room taking pictures and talking to fans. Violent J made the rounds a few times and even took to the stage for some impromptu dancing.
It was obvious that everyone involved in the making of Big Money Rustlas was ready to celebrate after the decade's long process of getting the film made.